Showing posts from May, 2013
When customers switch electricity service providers in Pennsylvania, they have numerous metrics upon which to evaluate new options. A growing group of customers are interested in ensuring that the electricity they purchase has the least negative environmental externalities. Some of these customers have made the decision to install renewable energy generation capacity at their home to reduce their reliance on a power grid they see as environmentally unsustainable, but many more would like to access environmentally conscious electricity than have the capacity to install their own renewable generation capacity.
For this group of customers, purchasing renewably-generated power from an electricity service company is a great option. Various electricity service companies offer plans that provide up to 100% renewable electricity to customers. This electricity is generated through solar, wind, or hydroelectric production and made available to customers who are interested in supporting these pow…
Further complicating the consumer electricity sales market is the presence of a variety of multi-level marketing firms. These companies range from electricity service companies that offer compensation to their existing customers for referrals to firms that have built their entire business around building downlines through “consultants” that they hire as part of large network marketing initiatives. On the network marketing end of the spectrum, it is often hard to tell if participants are actually able to make money through participation and some “consultants” have taken to the web to talk about tactics used to falsely inflate earning potential.
With that said, the best product advocate is often another customer and electricity service companies are smart to use satisfied customers to grow their base. It can be challenging for customers to cut through the marketing to see the real savings, but ultimately there are significant savings to be had in switching to a new electricity service co…
While many customers have made the decision to switch to a new electricity provider as a result of deregulation, not all are happy with their decision. Some customers have been taken in by low introductory rates that rapidly increase after the discount period closes ( Other customers have been lured by one-time account credits or gift cards. 
There are opportunities for almost every customer to save money through the new system, but many have selected plans that fail to be competitive with conventional utility suppliers once introductory promotions end. 
Customers have some options to compare rates online to ensure that they’re getting the best deal, but few sites list all the available energy prices in a way that lends itself well to comparison across providers.